Minimum qualifications:. Bachelor's degree or equivalent practical experience.. 10 years of work experience leading teams in strategy, product marketing, product management, and/or business development, ideally on a consumer product.. Experience designing and launching new business programs and products from scratch, from the ideation phase through exec buy-in to post-launch optimization.. Experience working in the mobile, e-commerce, gaming, or digital content industries.. Experience managing a team in remote locations.. Exceptional communication skills, comfortable presenting to and negotiating with executive audiences both internally and externally.. About the job. Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.. Google Play is at the heart of the Android ecosystem, providing the apps, games, and digital content services that bring Android devices to life. The Play store serves over a billion users and is a critical driver of Google's overall revenue growth. The mission of our User Lifecycle team is to deeply understand critical user journeys and craft related marketing programs and partnerships that will cultivate a broad and diverse base of Play buyers with deep loyalty to the Android platform.. You will lead a team of individuals to create and manage user lifecycle programs specifically aimed at cultivating and retaining our highest value users. Examples of these lifecycle marketing activities might include the creation of loyalty mechanics embedded within the Play Store, carrier and original equipment manufacturer partnerships to retain users on Android, and features to diversify user engagement across multiple content types.. You bring deep strategic thinking skills, creativity, and user focus to the role, and have a talent for framing ambiguous problems into a cohesive and compelling user narrative. You also have sharp analytical abilities and understand how to use data not only to ask and answer the right questions, but also craft a marketing program to drive systematic growth. You have extensive experience working with both internal and external partners, and understand the nuances of marketing execution on program effectiveness. You're naturally collaborative, and have an impressive track record of influencing cross-functionally to land major cross-functional projects.. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself. Responsibilities. Identify key opportunities to increase buyer engagement with Google Play, and design marketing programs and services that drive high value unit retention.. Partner with the Product and Operations teams to create a roadmap of product features and process improvements to increase scale and drive efficient and effective programs.. Own performance measurement and identify actionable insights.. Design and launch related partnerships with Play and Android partners and the company at industry events.. Build and manage a global team of product marketing managers and partnership managers.. At Google, we don't just accept difference--we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing this form .. Google's mission is to organize the world's information and make it universally accessible and useful.. In 1998, we started with two c... Preferred qualifications:. MBA or Master's degree
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