arkansas | Head of Naming Strategy, Brand Studio in Dumas, AR

Head of Naming Strategy, Brand Studio

  • Google
  • $147,370.00 - 147,370.00 / Year *
  • 164 Adams Ln
  • Dumas, AR 71639
  • Full-Time
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Note: By applying to this position your application is automatically submitted to the following locations: San Francisco, CA, USA; Mountain View, CA, USA. Minimum qualifications:. Bachelor's degree, or equivalent practical experience.. 10 years of brand marketing and specifically naming experience.. Preferred qualifications:. 5 years of naming experience either in an agency or in-house. Experience naming in the technology sector. Brand management and/or strategy experience. Excellent and creative written, oral communication and interpersonal skills. About the job. Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.. We're looking for a strategic, creative, passionate, and optimistic naming expert to help us name the many things we make and do. You'll be a core member of the Brand Management team, responsible for developing names and naming systems for products, features, programs, initiatives, events, and more.. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself. Responsibilities. Lead and oversee the name creation process for individual names and naming systems across the company, including developing name strategies and criteria, generating names, coordinating shortlisting and master lists, helping teams understand process and timelines, and presenting and recommending names to internal clients. Articulate a strategic point of view and recommendation for why a name/naming architecture makes sense. Manage multiple naming requests and partner with teams across our organization, guiding them through the naming process. Manage third-party creative agencies in the name creation process. At Google, we don't just accept difference--we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing this form .. Google's mission is to organize the world's information and make it universally accessible and useful.. In 1998, we started with two c...


* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.